ENTREPRENEURSHIP AND THE FUTURE By Dr Apoki Charles

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There are key performance indicators (KPI) that any entrepreneur must set out to achieve now and in the future.
1) SINCERITY OF PURPOSE.
There is going to be more of fruadulent claims in the public domain. The internet has the good, the bad and the evil.

A 25 year old girl is on the run now after duping people of billions of naira in the name of forex trade.

Elon Musk with a tweet did send the cryto currency market into a frenzy.

Some young folks are currently asking people to invest in agriculture through their farms.

Research showed that very many of them had no farms at all.

Moreover Agriculture is not as profitable as it’s made to look in their adverts.

Agriculture in Africa is a high risk venture.

A lot of health products peddled by multilevel marketing concerns are not as effective as they are portrayed and you don’t get rich easily as it seems. It requires hard and smart work like any other business.

There are several criminals peddling different investment schemes, I always ask myself why have they not made their village people rich before coming to inform me?

The FRAUD ECONOMY is very big and complex so you must be very careful with your life and your money.

The advantage in this mess is that if you and your business can deliver on your promises, then you will have a lot of patronage.

TRUST CAPITAL will be the major medium of transaction now and in the future.

2) SHARP AND SMART BUSINESSES.

A lot of our workers and business people have not outgrown their village market and civil service mentality.
They usually very sloppy and rude. Their dressings and looks very unappealing.

Because of the global street phenomenon, you can be in Ughelli and be attending to diaspora and exposed clients locally in a hotel, eatery or fuel station.

I find some of our fuel pump attendants in Ughelli and environs very irritating. You hardly see the so called managers around to maintain some level of decency and orderliness in these fuel stations.

From fuel pump attendants, receptionists, transport companies and nearly every aspect of business in Nigeria, people still feel it’s a privilege for you to buy products and services from them.

One major challenge with our airlines is this YANGA MARKET MENTALITY to business.
Go and check any market called YANGA MARKET in Nigeria if it has hardly grown bigger than when you knew it.

As I used to say often, IF YOU TREAT ME LIKE TRASH YOU CAN’T GET THEIR CASH. IF YOU TREAT YOUR CLIENTS LIKE ROYALTY, YOU GET THEIR LOYALTY.

To be continued.
Please, please remember to pray for me always.

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PROFILE OF IKECHUKWU ANYANWU Ikechukwu Anyanwu is an Imo State born Nigerian. An Author, Public Speaker, Humanitarian, Blogger, Media Guru and Start-up Coach. He has inspired millions through Arise Africa Network Platform He Is Into Education, Media, Entertainment, Showbiz and Hospitality Industry. Having calved a nitche for himself as a leadership expert, human capital development and management consultant. He is currently the Chairman, Online Media practitioners Association of Nigeria, Imo State Chapter. Ceo Arise Africa Magazine, Founder Arise Africa Network – a non-profit organization. Face of Arise Africa, Managing Consultant GCFN Consult. Member, Imo State Bloggers Association. Ag National President, Association of Pageant CEO’s of Nigeria Human Resource Specialist and Leadership Coach with astute impact on many seeking to maximize their skills, intellectuals and innate potentials He has a track record of reproducing leaders and helping them to gain dominance within their nitch. Mr Anyanwu after a rich career that spanned for 18 years having worked as Human Resources Manger, Outlet Manager Rennys Foods Limited from 2004 – 2019, Management Consultant for various Quick Service Restaurants in Abuja, Enugu, Rivers State, Abia, Ebonyi, Kogi and Imo State is now focusing on helping young people to discover, develop their talents. He has built lots of platforms for young people of Africa to express their talents. He is passionate about writing, consulting, coaching and training. He blogs regularly via www.ariseafrika.com and has a thriving social media followership. He is a graduate of Sociology/Anthropology, Imo State University whose passion is to impart knowledge by educating, equipping and empowering young minds for the future. He is an alumni of Living Word Training Center He is also the West African Representative of All African Media Networks He is married to Mrs Carol Anyanwu and blessed with 3 sons.

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